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John Frieda

John Frieda  Hair ProductsJohn Frieda Hair Products

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When John Frieda opened his first salon on New Cavendish Street, London, he couldn't John Frieda Haircare Storepossibly have known the impact he was going to have on the world of hair care. Fast forward three decades and his brands are personal favorites of celebrities, beauty experts and consumers worldwide.

After years spent working with chemists to develop the perfect prescriptive solutions, it was his Frizz-Ease Hair Serum that would not only revolutionize hair care, but eventually land in Allure magazine's "Cosmetic Hall of Fame" and singled out by InStyle as "Product of the Decade." But his dedication to solving widespread hair care problems through innovative formulas and expert "how-to" instruction didn't stop there.

John Frieda Hair ModelsFrieda's team of celebrity stylists, known as the "House of Experts™, has fueled the company's new product initiative with the inside track on hot, new celebrity hair trends. As part of the Kao Brands Company (a wholly-owned subsidiary of Kao Corporation of Japan) John Frieda's global technology and research resources are unrivaled.

John Frieda Product reviewsAfter Frizz-Ease became a household name in the early 1990's, Frieda launched the fashion forward "Ready-to-wear" line in 1997 and Sheer Blonde in 1998. And then the full line was rounded out with Brilliant Brunette in 2004 and Radiant Red in 2005.

Entrepreneurial in spirit and global in impact, John Frieda has consistently been the industry leader when it comes to innovative new products. Which begs the question, what will he come up with next?

John Frieda Product Reviews


Do you use John Frieda hair products? We want to know what you think of these salon products. Whether you are here to learn more about JohnFrieda hair  products or happened upon us by accident, read the reviews or leave your own!


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